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About usWho is the Pennysaver delivered to? Pennysaver is delivered to virtually every household in Palm Beach, Martin and South St. Lucie Counties. Zoned in 25 advertising areas, you may choose any community you wish to reach. How do we deliver? We are delivered to every Palm Beach Post subscriber on Thursdays and direct mailed to the remaining households on Wednesday. With no duplication, the Pennysaver is the most cost-efficient method to reach the majority of year-round residents in Palm Beach, Martin and South St. Lucie Counties. In fact, 77% of weekly readers frequently purchase products or services from ads seen in the Florida Pennysaver. Who reads the Pennysaver? We reach a broad cross-section of adults in Palm Beach, Martin and South St. Lucie Counties each week with the Florida Pennysaver. 96% of weekly Pennysaver readers are year-round residents 75% are homeowners 72% are between the ages of 18-6462% are female 61% are employed 40% have household incomes between $35,000-$74,999 35% have children under the age of 18 in their households Who are Pennysaver online users? 82% are between the ages of 18-64 72% of weekly Pennysaver readers are online 66% are employed 58% are college educated 41% are male 34% have household incomes of $75,000 or more 46% research vacation/travel ideas 45% use online banking/bill pay 44% search for entertainment/things to do 44% send/receive photos 43% research a product for purchase Our Weekly Readers Shop… |
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In the past 12 months 96% shopped general merchandise stores 89% shopped at linens/housewares stores 81% shopped department stores 77% shopped for infant’s/children’s clothing and toy stores 68% shopped optical stores 68% shopped arts/crafts/fabric stores 65% shopped jewelry stores 65% shopped furniture/mattress stores 63% shopped at computer software stores 61% shopped at warehouse clubs 51% shopped at discount/off-price stores In the past 30 days 78% visited fast-food restaurants 77% visited family-style restaurants 63% visited pizzerias 58% visited fine dining restaurants 51% visited donut shops Our Weekly Readers Shop… Plan to buy in the next 12 months 85% plan to make dining and entertaining purchases 62% plan to make purchases at gift shops and florists 56% plan to purchase lawn and garden supplies 50% plan to purchase furniture and home furnishings 42% plan to purchase automobile accessories 39% plan to purchase arts & crafts supplies 32% plan to purchase home improvement supplies 31% plan vacations and travel Plan to Use in the next 12 months 96% plan to visit a beauty salon/barber shop 82% plan to go to the dentist 65% plan legal gambling entertainment (casinos, bingo, lottery, etc.) 57% plan to use tax advisor/services 41% plan to use lawn care services 39% plan to use carpet, home cleaning services 38% plan to use pharmacist/prescription services 34% plan to use a health club/exercise classes 32% plan education/classes Source: 2005 Gallup Poll of Media Usage and Consumer Behavior for Palm Beach, Martin and South St. Lucie Counties as verified by the Audit Bureau of Circulations (ABC), Circulation Verification Council (CVC) Audit Report for the Florida Pennysaver, January 1, 2006 – December 31, 2006 |
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